Travel guide offers vivid views of New Britain attractions

Published on Tuesday, 22 August 2017 22:29
Written by Skyler Frazer

Staff Writer

NEW BRITAIN - People who come to the Hardware City will now have an official visitors guide to help them “Experience the New.”

The city’s marketing team recently completed the guide as part of the city’s rebranding campaign. The project was a collaboration between City Hall and the Chamber of Commerce, with marketing consultant Kim Villanti helping with the guide’s design and creative elements.

“Over the last several months, our marketing team worked hard to put together a guide that encapsulates the true spirit and renewed energy in New Britain,” Mayor Erin Stewart wrote in an email to The Herald. “Individuals are often amazed at the abundance of rich attractions and surprises we have right here in our city.”

Villanti explained that building the guide involved of a lot of research, including identifying the highlights of the city. While the guide is filled with restaurants, shopping spots. and things to do, it also gives a detailed history of the city and its manufacturing background.

“I felt like a sponge,” Villanti joked. “I spent a lot of time absorbing all the great things about the city.”

Villanti said 99 percent of the photos in the guide were taken in the city. In addition to taking its own photos, the design team obtained photographs from The Herald and the Hartford Courant for use in the guide.

“I hope that it will bring to light all the things people can do in the city,” Villanti said.

Bill Carroll, the city’s economic development director, said he’s already received a few good reviews.

“It gives you a real good overview of the city,” Carroll told The Herald.

Carroll said Stewart and David Huck, the mayor’s public affairs specialist, combed over the guide meticulously to make sure information was up to date and there were no errors.

“It was a lot of work with a lot of eyes on it, but I think we got it right,” Carroll said.

“I think it looks great,” said Gerry Amodio, executive director of the New Britain Downtown District.

Amodio explained that people still like hard-copy versions and the visual elements of the visitors guide make it attractive and accessible to residents and visitors.

The city printed 1,000 copies, which can be found at various businesses, City Hall, the Downtown District’s Visitor Center and other locations.

The guide is free.

City officials are working to put the visitors guide online at .

“From information about dining, shopping, the arts, entertainment, sports, civic organizations, city events, and more - this guide truly encourages residents and visitors to come ‘Experience the New’ in New Britain,” Stewart wrote in her email.

Skyler Frazer can be reached at 860-801-5087 or by email at

Posted in New Britain Herald, , General News, New Britain on Tuesday, 22 August 2017 22:29. Updated: Tuesday, 22 August 2017 22:32.