BERLIN - Economic Development Director Chris Edge has created a new website for business that expresses his outlook. The site, www.Letsdobizberlin.com , has been up and running and has been since late June.
“We wanted a way to promote local businesses, all the way from Kensington to up and down the Berlin Turnpike,” said Edge.
The website, which costs about $2,000 a year to maintain, is paid for out of the Economic Development Department’s marketing budget, he said, and features four main sections: a business directory, resources for starting a business, a calendar of events/happenings and zoning regulations.
Information on the façade/landscaping matching grant and tax abatement programs, the town’s Connecticut Economic Resource Center profile and recent public relations/news events are also listed.
“A key feature I like is the option to search for available properties,” in addition to the business directory, said Edge. This function can be found under the site selection/properties page and shows the address, type of building, size, lease rate and more.
“It’s another way to help business get more information,” said Mayor Mark Kaczysnki. “It’s always difficult to get information out there. This will help keep people up to date.”
Edge said the plan is to establish a hashtag and social media presence to grow economic development’s digital awareness even more. The department also currently has several T-shirts, all paid for by sponsors, that Edge plans to give out at the Berlin Fair, he said.
At the bottom of the website is the availability to sign up for a newsletter to stay in the know in Berlin.
Charles Paullin can be reached at 860-801-5074 or firstname.lastname@example.org.