BERLIN - Whether youâ€™re a seasoned pro training for triathlons or just learning to ride a bike, Pedal Power tries to help all customers and is doing so now in Berlin.
Gary Nicol and Bill McEnery held a ribbon cutting to unveil their new store location at 855 Mill St. earlier this month.
The store, which replaced Berlin Bike at the same address, joins locations in Vernon, Essex and Middletown - the flagship store, which opened in 1996.
â€śOur success I think is why the previous owner called us last August,â€ť said Nicol.
Nicol said the Berlin Bike owner wanted to get out of the business after owning his store for over 30 years, and heard about the success Pedal Power had when they took over the former home of another bike shop for their Essex location.
Pedal Power sells bicycles including glider bikes for kids and mountain, road, cyclocross, commuter/urban, comfort, cruiser and fitness bikes.
With a repair shop also in the Berlin store, all kinds of parts and accessories are available, in addition to clothing, car racks and bike fitting analysis.
â€śOur hashtag is #WeMakeRidingFun,â€ť said Nicol. â€śWhatever fun for you on a bike is, we want to help.â€ť
Along with having a staff full of cycling enthusiasts each with his or her own niche, who â€śgeek outâ€ť over bicycles and gear, according to store manager Brent Herzog, another way that Pedal Power tries to stay modern is with weekly group rides, which attract about 200 riders in a good week, said Nicol.
â€śWe cook hamburgers and hot dogs and veggie burgers for everyone afterward and for free,â€ť said Nicol. The store also offers rides to local breweries and clinics on how to own, repair and clean bikes.
â€śOur core business is really the family,â€ť said Nicol. â€śGo ride the rail trail and spend a Sunday afternoon with the family.â€ť
In town are Cutting Edge and Suburban Sports, which are stores that also sell bikes, but McEnery said those stores have their own niche in mountain biking and skiing, so competition wonâ€™t be a problem.
â€śTheyâ€™re one of the most well-known names in bike shops and probably the most forward thinking,â€ť said Chris Edge, economic development director for the town. â€śWeâ€™re happy to have them here and talking about how to make Berlin more bike-friendly.â€ť
â€śGlad you guys are here,â€ť said Mayor Mark Kaczynski, who joined Edge at the store for the ribbon cutting.
Pedal Power can be found online with full retail capacity at pedalpowerct.com.
Charles Paullin can be reached at 860-801-5074 or firstname.lastname@example.org.