Realty firm's new Berlin location opens in style

Published on Sunday, 14 May 2017 22:03
Written by Charles Paullin

Staff Writer

BERLIN - SalCal Realty recently held a ribbon cutting at its new office at 488 New Britain Road.

“Obviously, I wouldn’t be here without each and every one of you, because each and every one of you has done a lot to support me and get us to where we are here today, and I say us, because we’re all really a family,” owner Sal Calafiore told more than 50 attendees at the celebration. “This is an exciting venture.... I’m very excited and looking toward the future in Berlin.”

SalCal Realty began in New Britain 10 years ago and expanded to Plainville. Calafiore said the move to Berlin was an effort to help his company grow and accommodate his 30 employees, many of whom live in Berlin.

The agency provides reality services for commercial and private properties and also helps homeowners who want to sell their own houses but don’t want to commit a commission to a real estate agent.

If the client decides to hire a full-service realtor, though, Calafiore will reimburse the service fee and continue assisting the client.

The agency also has connections with contractors to provide clients a onestop shop for all their needs, Calafiore explained.

“(I’m) very excited, I’ve gotten to know Sal very well and know a number of his amazing agents from Berlin, Kensington and the surrounding area,” said Economic Development Director Chris Edge. “I’m very excited this historic building is going to get some great treatment again.”

“I’ve seen this building my whole life. I’ve never been in here,” said Mayor Mark Kaczynski. “It’s a beautiful old house. Glad you’re here, glad you’re opening a third office in Berlin and we welcome you and we’re happy to have your business here.”

Charles Paullin can be reached at 860-801-5074 or

Posted in New Britain Herald, Berlin, Business on Sunday, 14 May 2017 22:03. Updated: Sunday, 14 May 2017 22:05.