BERLIN - Town resident Cheryl Kebalo held a ribbon cutting at her new RE/MAX Edge office at 1195 Farmington Ave. Monday.
The office, which opened in January, replaces one in Middletown and joins her others in South Windsor and Glastonbury.
“It’s a better market” than Middletown, Kebalo said of Berlin.
The real estate broker-owner, who got her start in the early 2000s after building Wheeler Estates on her father-in-law’s farm in South Windsor, said many of her agents live in Berlin.
“We’re the only national brand,” said one of those resident agents, Leslie Blaser, as another reason for setting up shop in Berlin.
The central location in Connecticut and proximity to highways also worked in Berlin’s favot, Kebalo’s daughter, Alexa Kebalo Hughes, an agent at the new office, said.
Kebalo said her RE/MAX office can connect buyers to properties around the nation and the world.
“That’s why I became a RE/MAX agent from the very beginning,” said Kebalo of the real estate giant’s global reach.
Along with the new office came the addition of Mary Jean Agostini, who had spent 30 years with Berlin-based Realty3, which has operated under different names over the years.
“Real estate is becoming a math game now,” said Agostini, calling the technology RE/MAX provides a major factor in her decision to join the new office.
Online portals that allow clients to view transactions ing real time, along with analytic information on potential new buyers and sellers, are examples of that technology, she said.
Economic Development Director Chris Edge said he is excited about Kebalo opening a new office here. He said RE/MAX is the third real estate agency to open in town in just over 14 months.
Charles Paullin can be reached at 860-801-5074 or email@example.com.