New bakery set to open on New Britain's Main Street

Published on Sunday, 3 March 2019 18:02
Written by Karla Santos


NEW BRITAIN - Super Natural Market and Deli is gone in Bristol, but the former owner is ready to open her next business venture - this time in the heart of New Britain.

The soft opening of Sweet Dreams Deli and Bakery will be on March 18. The business is at 2 Main St., the former location of KC’s On Main.

Sweet Dreams Deli and Bakery will be operated by Gail Asadow, Kit Gilette and Chris Baehr, all co-owners of the business.

The bakery will be opened in memory of Asadow’s 28-year-old son, Josh Asadow, who died of cancer in March 2017.

“I decided to open a bakery and my logo says ‘to the love of Josh, sweet dreams,’” Asadow said.

Asadow’s planned hours are from 6 a.m. until 4 p.m., Monday through Friday.

The bakery will also offer services for special occasions, including catering and cakes.

The food items that will be offered regularly include fresh bread from New York that will be delivered to the bakery daily. Hot panini sandwiches, soups made from scratch, chicken Caesar salads, garden salads, spinach strawberry salads, chicken salad with cashews, homemade macaroni and cheese, fish and potato salad will be some of the regular items. The hot food menu will change every day. Desserts will include strawberry shortcake, blueberry pies and apple pies made with fresh apples. Tres Leche is one of Asadow’s special dessert items.

“Basically we will offer a really good product at a really great price in an enjoyable environment,” Asadow said.

Asadow is a big supporter of serving fresh, natural food, made with natural ingredients. She is looking to cook meals without preservatives and without monosodium glutamate. The bakery will also offer antibiotic-free chicken.

“You can feel comfortable eating it,” Asadow said.

She also has a steamer that will be used for vegetables. Grilled and roasted vegetables will be offered as well. Samples of certain foods will be available.

The owner of the building at 2 Main St., Jim Calciano, had been a customer of Asadow for at least 30 years at Super Natural Market and Deli. She said Calciano called her “out of the blue” less than a month ago to tell her about the space, which has been available since KC’s On Main closed in January. Asadow liked the space and she is currently working on renovations.

Asadow expects renovation costs to be approximately $15,000. The space is getting a fresh coat of paint, new floors, new equipment and a new furnace. Asadow said they are also putting in a bathroom, since there wasn’t one previously.

The business will start to be operated by the owners, “then I anticipate towards the future to hire a couple more people,” Asadow said.

Asadow owned Super Natural Market and Deli along with her parents, Sara and Mark Asadow, for 37 years.

Three years before Super Natural went out of business, the family bought a building and retrofitted it.

“It was very fancy,” Asadow said. “It was $1.3 million. The demographics of the area have changed. Right when we were opening, I found out my son had cancer and I said at that time work is work and family is family. Basically if my son went to the doctors or if my son had to be in the hospital, I was there. I stayed with him, I went to every appointment, I slept overnight. I did everything possible to help save his life.”

Josh died in March 2017, and Asadow’s mother died in February 2018.

“The business suffered, and my mom passed and we weren’t doing well,” Asadow said. “We personally as human beings, we weren’t doing well. Retrofitting was my final dream after having been in business in Bristol for 35 years. I don’t have any regrets. My mother needed help, she needed extra care. She needed someone to stay home with her so my dad was taking time to stay home with her. It was tough.”

Asadow is excited to start the new venture in New Britain.

“The town has been extremely welcoming,” she said. “I’m happy to be here and I hope New Britain is happy to have us.”

Karla Santos can be reached at 860-801-5079 or

Posted in New Britain Herald, Business, New Britain on Sunday, 3 March 2019 18:02. Updated: Sunday, 3 March 2019 18:04.