Girl Scouts' sweet selling season starts soon

Published on Tuesday, 12 February 2019 16:01
Written by Michelle Jalbert

Staff writer

NEW BRITAIN - Thin Mints. Samoas. Tagalongs. Do-si-dos.

Girl Scouts cookie season is almost here.

Stands will be popping up in front of grocery stores and in shopping plazas throughout March.

In New Britain, troops will be selling at Stop & Shop, 1309 Corbin Ave., on March 16, 17, 23, 24, 30 and 31.

These cookies are more than a delicious snack. They help young girls achieve their goals.

“It’s not just about the cookies. It’s about the good that’s being done because they’re selling the cookies,” said Mary Barneby, CEO of Girl Scouts of Connecticut.

The theme for this season is “Go for bold.”

“‘Go for bold’ means to me be proud of yourself and reach out for your goals,” said Christine Hoffman, the cookie manager for Bristol for about 19 years. “Experience everything, and not be afraid to experience it.”

Selling cookies provides Girl Scouts with the funds to take trips, go to camp or give back to the community.

“They’re selling cookies with a purpose for the funds they raise,” Barneby said.

Girls must sell at least 30 boxes to earn a patch. Selling more than 30 can earn them a bracelet and an assortment of other prizes. If a Girl Scout sells 150 boxes, she gets a patch, prizes and “cookie credits.”

Kids can use “cookie credits” at the council store or toward summer camp. If used toward summer camp, the credits double, so $10 turns into $20 off summer camp.

Cookie selling also teaches young girls a multitude of skills.

“The cookie program not only builds confidence in girls, but there are also five specific skills they learn,” Barneby said.

Hoffman explained those five skills.

One is goal setting. The girls learn how to set goals for their troop. For example, if a troop wanted to go to the Dude Ranch in New York, it had to figure out how many boxes to sell to reach that goal.

The next one is decision making. Troops have to decide where and when to sell cookies. Many girls also implement their own marketing strategies, such as using social media, said Barneby.

“There’s so many elements to it. They’re thinking how they’re going to attract people to their booths,” she added.

Money management is another important skill. From the time they’re Daisies, Girl Scouts in kindergarten and first grade, they’re learning about money said Hoffman.

People skills are also a critical aspect of cookie selling. Hoffman said working with people is all about “having that confidence in yourself.”

Girl Scouts teaches the girls to say “thank you” even when people don’t buy cookies. The girls have to “learn how to take the nos along with the yesses,” Hoffman added.

Lastly is business ethics. The girls are encouraged to take accurate orders and take care of their inventory.

“They (the Girl Scouts) really look at this as an opportunity to give back to the community,” Barneby said. She added that one troop even used their cookie sales to build a well in Africa.

Also, through “Cookies for Heroes” Girl Scouts can take donation orders and send boxes to troops in the U.S. and overseas, to troops in hospitals and to veterans.

Girl Scouts get $1 back for every box they sell. Last year, Girl Scouts sold 2.1 million boxes in the state, which amounts to $2 million going directly back to the sellers.

Money that doesn’t go back to the sellers or pays for making the cookies benefits Girl Scout programs in the state, said Barneby.

How to buy cookies

There’s many ways to snag a box, or a couple. On the Girl Scouts website and their mobile app, you can enter your zipcode and find cookie sellers nearby.

For example, in Southington, there will be booths at Walmart, 235 Queen St., on March 2, 3, 16, 17, 23, 24 and 31, and Fancy Bagels, 405 Queen St., on March 10.

Or, if you know a Girl Scout, you can buy cookies directly online with the Digital Cookie platform, which is now in its fifth year. If the Scout has opted into the program, she can give you a link or the address of her personal website where you can buy cookies.

The cookie varieties in Connecticut are: Thin Mints, Samoas, Tagalongs, Do-si-dos, S’mores, Trefoils, Savannah Smiles and the gluten-free Toffee-tastic. The Thin Mints are vegan. All cookies are kosher. Thin Mints, Samoas, and Tagalongs are the three top sellers.

A box of cookies is $5, except for Toffee-tastic and Girl Scout S’mores, which are $6 each.

Need a drink to dip those cookies in? Dunkin’ Donuts is also dipping into the cookie season. The franchise is offering Girl Scouts flavored drinks like Thin Mints, Coconut Carmel and the new Trefoils Shortbread, which is the original Girl Scouts cookie. Dunkin’ Donuts is also encouraging local troops to sell at their stores.

For more information and to find cookie sellers near you, go to www.gsofct.org .

Michelle Jalbert can be reached at mjalbert@centralctcommunications.com.



Posted in New Britain Herald, General News, New Britain on Tuesday, 12 February 2019 16:01. Updated: Tuesday, 12 February 2019 16:03.