NEW BRITAIN - The Hardware City now has a new jingle to go along with the â€śExperience the Newâ€ť marketing campaign.
Mayor Erin Stewart announced on Tuesday that city resident Curley Jonesâ€™ submission was chosen from a number of entries for the contest.
â€śWhen I heard Curleyâ€™s jingle, I immediately knew that his was the one,â€ť Mayor Stewart said.
â€śHe captures the unique diversity of New Britain with lyrics and a melody that sticks with you well after the song has ended. You canâ€™t help but smile.â€ť
Jones, a Gospel songwriter, will make the public debut of his jingle at the Cityâ€™s Main Street USA event on Saturday, Sept. 8. Jones will perform just prior to the start of the beginning of the fireworks show, around 8:40 p.m.
In the song, Jones invites individuals to â€ścome on out and see the viewâ€¦in New Britain.â€ť His song features many familiar locations throughout the city, including the New Britain Bees, the breweries and CTfastrak.
The jingle will be used to help promote the city in marketing materials and videos.
Other aspects of the marketing campaign, which was launched in 2017, include a new marketing logo and tagline, a visitorâ€™s guide, a website (visitnbct.com) and advertising.