NEW BRITAIN - Mayor Erin Stewart hosted a ribbon cutting ceremony at the official grand opening of Unknown, a new boutique, on Thursday.
“I’m very excited for the Clark brothers to open up this business in downtown,” said Stewart. “We’ve opened up a lot of restaurants, smoothie places and deli’s, but not a lot of retail.”
With their common interest in fashion, business and love for the 18 Main St. location, New Britain natives Maciah and Craig Clark, who are brothers, and Jeremy Sykes brought Unknown Clothing to life.
“Unknown is a men’s and women’s concept store/event space. Concept meaning that we want to bring you different types of clothing that you’re not going to see in every single store,” said Maciah Clark. “It’s an event space because of the way we designed it, people can come down and rent it out for art shows, poetry slams and any simple event.”
When guests walked in the door, Live Music by DJ Cribb filled the room, creating a fun and relaxed atmosphere.
“It’s kind of like a mixer to introduce people to the store that will continue throughout the night,” said Craig.
Guests enjoyed free chicken wings, beef patties and fresh fruits, as well as an array of beverages as they socialized.
“If you look up the word ‘unknown’ it has so many different meanings and we were like wow this is us,” said Jeremy Sykes, one of the owners. “It’s very versatile and if you go inside you’re going to see that every section looks different and you’re not going to find the same things.”
Sections of the store displayed vintage, rare and one-of-a kind items like jerseys, old gaming systems, floppy disks, VCR tapes and records. Everything is for sale.
“I think the name itself says it all. It’s the Unknown and we are in the city of the unknown, of the unknown talent, unknown gifts and unknown work,” said Stevey Newnez, on-air personality at Hot 93.7. “There are a lot of worker bees out here (in New Britain) and there’s a lot of honey being created; I’m really proud of Maciah and his brother.”
Guests could be seen looking at all the different merchandise and even grabbing a few pieces to try on and buy.
“We try to bring in different vendors including local vendors that make their own clothes and give them a place to sell their products,” said Craig.
Unknown hosted some raffles and giveaways with prizes such as Unknown sweaters and gift cards to the store.
“They’ve figured out how to bring the community together in a shopping atmosphere,” said Adrian Elliott, curator of Gallery 66. “They have a superstar here that’s going to bring in more people, as well. This is great.”
There was also a special celebrity guest, rapper Maino, who took pictures with fans and signed autographs.
“Maciah put a great idea together and he executed it very well. Today I can only give him the biggest congratulations because this is an amazing accomplishment,” said Jasmine Cintron, local hair stylist and owner of Industry Hair Studio.
The event was sponsored by Imprint.
“I encourage our residents to come support our local businesses and visit Unknown and hopefully find something unique for their closet,” said Mayor Stewart.