Mintz + Hoke's managing principal and CEO inducted into Ad Club CT Hall of Fame

Published on Tuesday, 2 November 2021 13:34
Written by Ciara Hooks

@Hooks_Ciara

Mintz + Hoke’s Managing Principal and CEO, Ron Perine, was one of two people to be inducted into the 2021 Ad Club CT Hall of Fame.

“It was a huge surprise for me and I was very honored and humbled,” Perine said. “I love what I do and my passion flows through that.”

Perine said the business has been a huge supporter of the Ad Club for many years and will continue its support.

“The Ad Club has been through some trying times and we were huge supporters of making sure that we keep that going and keep it strong,” he said. “So, we changed what the Ad Club is bringing to agencies and other partners to make it more robust.”

With a career in advertising spanning more than 30 years, 27 of them at Mintz + Hoke, Perine helped launch and advance the digital age of advertising in Connecticut. As a leader in financial services and information technology, Perine was integral in Mintz + Hoke’s breakthrough into digital.

“We’re a full-service advertising agency; we just celebrated our 50th anniversary this year and we’ve really gone back to the core of the founder’s mentality, which was street smart principles now called Immersively Different,” he said. “It’s basically going out talking to our client’s customers and finding out what makes them tick and what makes them buy so that is where we differentiate ourselves from other agencies in the area, but we have full capabilities of digital, PR, creative, media and strategy. We do a lot of branding; we’ve branded a lot of Connecticut brands.”

Mintz + Hoke has worked with many companies in the New Britain area, including the New Britain Herald and Hartford HealthCare (owners of Hospital Of Central Connecticut).

“Obviously, the New Britain Herald is a big piece of what we do for advertising because we put media across a whole bunch of different channels and different mediums,” Perine said. “The New Britain Herald has been a huge partner of ours for a long time with many of our clients. Our relationship with Hartford HealthCare on the media side has been going now for eight plus years; we have a very solid relationship with them as well.”

Perine expanded Mintz + Hoke’s hiring practices with both staff and interns during his tenure, including hiring an office assistant who has an intellectual and developmental disability.

“I started with the company 27 years ago and I worked my way up through the ranks,” Perine said. “On the financial side, I was CFO, handled all the IT for quite a while, and then went to COO and then president. About five or six years ago I purchased the firm from the owners and I’ve been CEO since then and majority shareholder.”

In his role as treasurer on the Ad Club CT’s Executive Leadership Team, Perine lends his financial and business skills to create connections that lead to big ideas.

To learn more about Mintz + Hoke visit mintz-hoke.com.



Posted in New Britain Herald, New Britain on Tuesday, 2 November 2021 13:34. Updated: Wednesday, 3 November 2021 12:25.