New Britain youth council creates holiday jingle, video to remind adults not to serve minors alcohol

Published on Thursday, 23 December 2021 14:29
Written by Jeniece Roman

@JenieceRoman

NEW BRITAIN – The New Britain Local Prevention Youth Council created a holiday jingle and video to remind adults not to serve alcohol to minors during the holiday season.

The song, “Prevention All the Way,” is sung to the tune of Jingle Bells with lyrics related to the prevention of underage drinking. Prevention Coordinator Tyshaunda Wiley said the council decided to work with the Youth Leadership Council to figure out a way to get across the important message.

“The thing that I really love about the video is that it’s not too heavy,” Wiley said. “We’re not throwing at peoples’ heads statistics or ‘don’t do this, don’t do that.’ It’s getting across a very serious message but in a fun, engaging way.”

This past summer, the local prevention council participated in a comprehensive training program called National Coalitions of America. The council learned strategies to maintain a highly effective anti drug community and developed a logic model to plan and evaluate programs.

Wiley said one of the major issues in New Britain was underage drinking. The youth members of the council said parents often would be the ones to provide alcohol to youth and that many are exposed to alcohol during the holidays.

“It could be a matter of cultural or just perception. They believe that ‘it's OK if I provide alcohol to my child’ or that ‘I’d rather provide alcohol to my child if they’re in my presence,” Wiley said.

That's when they decided to make a jingle directed toward parents to encourage them to prevent underage drinking in their homes and with their children.

In the video, there are shots of New Britain landmarks, like Walnut Hill and Beehive Bridge, and a cameo of Mayor Erin Stewart with her daughter. The video also mentions the Social Host Law, which prohibits anyone who owns private property to provide or permit anyone under age 21 to possess alcohol. A penalty for a violation of the law is a class A misdemeanor, punishable by a maximum one year imprisonment or up to a $2,000 fine.

Wiley said the council partnered with House of Arts Letters and Science (HALS) Academy. The song “Prevention All the Way” was recorded by Haylee Rivera with the Youth Leadership Council and instrumental by Kevin Hebert, both from HALS Academy. The song was written by Lucius Downey and produced by Wiley and Andy Sorenson. The video was directed by Axim Creative. The song was written in early November and the video filmed in December.

“It was produced in a very short span of time. We were really sure that we wanted to have it go out in time for the holidays, for Christmas and New Years,” Wiley said. “We know that alcohol was going to be around a lot.”

Since its release, Wiley said the video has reached more than 11,000 people. Wiley wants to encourage readers to visit nbyouthprevention.com for more information and resources regarding prevention.

Watch the video at facebook.com/nbrecovers/videos/465560591757098/



Posted in New Britain Herald, New Britain on Thursday, 23 December 2021 14:29. Updated: Thursday, 23 December 2021 14:31.