$20 million apartment project might be coming to downtown New Britain

Published on Monday, 12 September 2022 18:38
Written by Erica Drzewiecki


NEW BRITAIN – A $20 million apartment project is set to pay tribute to the once-beloved downtown landmark the Strand Theatre.

New Britain Mayor Erin Stewart announced that Jasko Development had plans to construct a 100-unit apartment building to be known as “The Strand” at 157 Main St. The Common Council is expected to approve a tax modification agreement for the property at its meeting Wednesday night.

“I find this to be an incredible opportunity to honor our history while growing our future and continuing to add to the population in the downtown area, which has been desolate for many years now,” Stewart told the Herald.

Jasko Development CEO and President Avner Krohn is also building “The Brit” and “The High Roller” further up Main Street, on the block between Bank Street and Columbus Boulevard.

In his proposal to the city for the purchase and redevelopment of this particular property, Krohn detailed how his company would incorporate design elements of the former “Strand” – which was in operation from 1926 to 1972.

“The list includes replicating the theater’s classic marquee and creating space for a large and elegant lobby, replete with dramatic, curved staircases in homage to the grandeur of the historic building,” he said. “We will further reinforce the experience and theme by building a screening room and purchasing and displaying photographs and paintings of the Strand Theater and the Golden Age of Hollywood.”

The 100 units will include 57 studio apartments, 27 one-bedrooms and 16 two-bedrooms. Rent is expected to be 15% below area market values, ranging from $1,400 to $2,100 monthly.

“If you have an appreciation for the history of the city of New Britain you know we were home to many theaters, one of the most notable being the Strand,” Stewart said. “That’s what makes this project so exciting and so unique.”

With The Brit and The High Roller breaking ground recently and The Strand now in the works, many different housing options will be popping up downtown in the next five years.

“The types of development we’re seeing and the years we have spaced them out are allowing for us to create and shift an infrastructure that will support the added population,” Stewart said. “Over the next five years we’re going to be adding about 350 new apartments to the downtown area. We have to make sure we’re being strategic about it so we have the infrastructure to support it.”

Parking, crosswalks, traffic signal and sidewalk improvements will accommodate the expected increase in pedestrian and vehicle traffic.

“It’s an incredible opportunity to be able to change and uplift our community especially in an area that has been so riddled with blight for many years,” Stewart said.

Erica Drzewiecki can be reached at edrzewiecki@centralctcommunications.com.

Posted in New Britain Herald, New Britain on Monday, 12 September 2022 18:38. Updated: Monday, 12 September 2022 18:40.