Toys R Us closings to include Newington store

Published on Wednesday, 24 January 2018 22:44
Written by Angie DeRosa

@ADeRosaNBH

NEWINGTON - Toys R Us announced Wednesday it will close 180 stores across the country, four of them in Connecticut, including its local location on the Berlin Turnpike.

In an email to customers, Chairman and CEO Dave Brandon said the closings are part of a financial restructuring plan the company implemented last fall.

A number of the surviving stores will be co-branded as Toys R Us and Babies R Us.

“The reinvention of our brands requires that we make tough decisions about our priorities and focus,” Brandon said.

Toys R Us filed for Chapter 11 bankruptcy protection with almost $5 billion in debt in September. Although at the time the company said it was not planning to close stores, “operational missteps” this past holiday season changed that.

“The actions we are taking are necessary to give us the best chance to emerge from our bankruptcy proceedings as a more viable and competitive company that will provide the level of service and experience you should expect from a market leader,” Brandon said.

Closing sales will begin early February, with most locations closing by mid-April. Toys and other items will be heavily discounted.

“My team is already hard at work to make the improvements necessary to ensure that we have the products you want, when, where and how you want them,” Brandon said.

Toys R Us has relaunched its price match program and will improve its loyalty program and communication with customers, Brandon said.

Other state stores to be closed are in North Haven, Waterbury and Manchester.



Posted in New Britain Herald, Business, Newington on Wednesday, 24 January 2018 22:44. Updated: Wednesday, 24 January 2018 22:46.