Southington Chamber of Commerce celebrates Planet Fitness' grand opening

Published on Wednesday, 13 November 2019 19:10


SOUTHINGTON - The Southington Chamber of Commerce celebrated Planet Fitness’ rebranded and remodeled gym on Queen Street Wednesday during their grand opening.

Chamber officials and local radio station 95.7 came out in support of the ribbon cutting event, which was catered by Jerry’s Pizza. The remodeling began in June. In mid-July, the building at 342 Queen St., a former Cardio Express, was reopened as one of 33 Connecticut locations under the chain, which has nearly 2,000 locations worldwide. As a promotion that day, people were able to sign-up for the gym for an initial payment of 25 cents.

Mike Shapiro, vice president of operations with Planet Fitness, said the gym has since become a Chamber member and intends to strive to be part of the local community.

“We want to have that small town feel,” said Shapiro. “Every town is different from one another and we want to be part of every fair, festival and local event.”

One example of the community partnerships Planet Fitness is seeking to establish is with local sign-maker, Sign Pro, Inc. The company created the new signage for the gym.

Shapiro said the signage is intended to convey a message of a “judgment free zone.” It includes phrases such as “you belong” and “leave egos here” placed by the doorway.

The remodeling brought in new equipment and changed the layout to make it easier for people of different fitness levels. All equipment is on the same floor.

“The reception has been 100 percent positive to the change,” he said.

Shapiro said Planet Fitness is “the only company in the industry that welcomes everyone no matter your fitness level.”

Shapiro added that access to a personal trainer is included with membership. The focus, he said, isn’t so much bodybuilding as workouts to improve people’s health from day to day.

Barbara Hekeler, executive director of the Southington Chamber of Commerce, said it is “wonderful” for a large chain like Planet Fitness to be interested in becoming a community partner.

“We have quite a few of the bigger chains as Chamber members,” she said. “It’s great whenever a business wants to locate here and take an active role in the community.”

For more information on Planet Fitness, call 860-736-0010 or visit

Brian M. Johnson can be reached at 860-973-1806 or

Posted in New Britain Herald, Southington Herald on Wednesday, 13 November 2019 19:10. Updated: Wednesday, 13 November 2019 19:13.