Stanley Black & Decker partners with new professional soccer club

Published on Wednesday, 17 April 2019 20:58
Written by Karla Santos


NEW BRITAIN - Hartford Athletic’s home opener is taking place on May 4. But just before the start of the season, the professional soccer club announced that Stanley Black & Decker will join it as a founding partner.

As part of the partnership, the Stanley Black & Decker logo will be displayed on the back of Hartford Athletic’s home and away jerseys. This relationship will also be used in community programs.

Hartford Athletic was established last year and is in its first season of competition in the United Soccer League The home opener will be at Pratt & Whitney Stadium at Rentschler Field.

“As we march toward our first home match on May 4, Hartford Athletic is proud to welcome Stanley Black & Decker as a founding partner,” Hartford Athletic Chairman and CEO Bruce Mandell said. “Stanley Black & Decker’s commitment to innovation and investment in a vibrant future for our community perfectly aligns with our vision to make our city and state the best place to live, work and play.”

Stanley Black & Decker is also a brand partner of the Hartford Yard Goats and the New Britain Bees, among other organizations.

“Connecticut has been our home for more than 175 years, and we’re proud to partner with organizations that bring excitement and entertainment to our community,” Stanley Black & Decker’s chief marketing officer, Mike Simpson, said. “We’re thrilled to see this professional sports team here in Connecticut and honored to be a founding partner of Hartford Athletic. We look forward to the vibrancy this organization will bring to the Hartford region.”

Hartford Athletic’s stated mission is to provide a world-class professional soccer experience while building a community through the game.

For tickets, merchandise and more information about the club, visit

Posted in New Britain Herald, Business, New Britain on Wednesday, 17 April 2019 20:58. Updated: Wednesday, 17 April 2019 21:00.