NEW BRITAIN – Hoping to help the community recover from the covid-19 pandemic, United Way and Stanley Black & Decker have teamed up to present the Live United Golf Tournament fundraiser in May.
This is the first golf tournament hosted by United Way of Central and Northeastern Connecticut, with Stanley Black & Decker as the presenting sponsor. It was inspired by the impacts from the pandemic, the need for funds and more outside recreational opportunities.
The tournament will be held May 25 at Shuttle Meadow Country Club in Kensington, a safe and healthy facility that complies with covid-19 worksite-specific practices. There is no rain date.
“The way the golf tournament idea came about was completely because of the pandemic,” said Jesse Mejia, director of Workplace Giving at United Way. He said when the shutdown happened, basically all scheduled fundraising golf tournaments were canceled, which equates to losing roughly half a million dollars in donation funds.
“We have very generous corporate sponsors who made up for the loss of revenue with company gifts, but we still lost a lot of revenue that would normally go towards our various funds,” he said. “So we thought we can have our own tournament to help offset some of the loss.”
Through conversations with golf enthusiasts, Mejia said they discovered that golf is one of the few sports that had a boom of popularity during the pandemic due to the nature of the sport, which allows a limited amount of people playing at an outdoor space.
“Golf courses across the state saw an increase in golfers, so we wanted to ride the momentum,” he said.
The goal is to raise $100,000 from the tournament. All proceeds will be used in direct support of the United Way covid-19 Fund, which will meet the growing needs of local families for food, housing assistance and employment as well as supporting the education needs of children and youth.
“We have a lot of interest with this event and we’re excited,” Mejia said. “If all goes well, we hope to turn it into an annual event. Because all funds are reinvested back into the community, so we look forward to seeing more people get involved.”
Other local sponsors include Deloitte, Sun Life, Minuteman Press, Silver Fern Healthcare, Webster Bank, CT State Council of Machinists I.A.M.A.W., Monaco Ford in Glastonbury, AFT-CT, The Pace and Batts Families, The Village for Families & Children, Angell Pension Group, CohnReznick, Hooker and Holcombe, Hospital of Central CT, Machinists Union Local 743 and CCARC.
For more information, visit unitedwayinc.org.